Globalization. Escalating costs. Ever-changing customer preferences and retailer and regulatory requirements. To thrive in this environment, consumer products manufacturers must develop new ways to become more consumer-driven and stay ahead of the competition, while further establishing a foundation for profitable growth.

With its industry-specific processes, best practices, and technology, SAP for Consumer Products serves as a business process platform, enabling innovation of your core business processes.

HOW DO I...?

• Synchronize demand and supply planning to help exceed your customer service targets while reducing inventories and total supply chain costs.
• Optimize sales and marketing to optimize spend, while enabling increased shelf space, market share, and revenue.
• Streamline product development to help meet dynamic consumer needs and quickly bring products to market.
• Integrate sourcing and procurement to support the generation of sustainable cost savings and reduction of operating costs.
• Engage in direct store delivery to increase market intimacy and leverage additional revenue opportunities.
• Enable brand and category management to control and profitably leverage brand image.