SAP for Media covers a variety of key processes involved in advertising sales management, including:

• Inbound telesales of classified ads – SAP for Media supports ad sales of classified and semi-display ads by telephone, where processing time is the critical factor, providing ad content to production systems after the order is created.
• Internet sales of classified ads – SAP for Media solutions support sales of classified ads via Internet, providing ad content to production systems after creation of the order.
• Telesales of display ads – With SAP for Media, you get sales support for display ads that are usually placed by telephone. Customers use various communication channels such as e-mail, electronic data interchange, and mail to provide content, which is transmitted to production systems after the creation of the order and receipt of ad content.
• Telesales of ad inserts – SAP for Media solutions support sales of ad inserts by telephone, both for inserts that are part of an issue of the publication or those delivered separately to households.
• Telesales of online ads – SAP for Media provides sales support of online ads, providing data to technical systems for publication after creation of the order and receipt of the ad content.
• Telesales of ad services – SAP solutions support sales of advertising services by telephone, such as a distribution service for a product within a certain geography.

Advertising sales management is enabled with SAP applications such as SAP ERP. To find out how SAP ERP can improve your advertising sales management, please complete the "Contact SAP" form and request information about enterprise resource planning.