SAP for Media supports a comprehensive set of business processes for newspapers and magazines, including:

• Account and contact management – Capture, monitor, store, and track all critical information about customers, prospects, and partners in a single, comprehensive view of all of the information necessary to effectively manage accounts.
• Campaign management – Design, execute, coordinate, optimize, and monitor targeted marketing campaigns across all communications channels, including direct sales, call centers, mail, e-mail, fax, and the Internet.
• Advertising sales management – Improve processes involved in selling ads, design of content for classified, online, display, semi-display ads and inserts, and trafficking to production systems.
• Subscription sales – Offer flexible product design for different titles, variable pricing and order concepts, and online self-service functions to intensify customer orientation in subscription sales. You can also ensure that all aspects of your subscriptions will run smoothly – from punctual delivery through correct invoicing.
• Customer service – Respond rapidly to customer requests received through communication channels including phone, e-mail, and mail. Customer service representatives can use the range of information and actions available to change customer or order data, clarify invoice details, or process complaints, while customers can change their own data online.

Business processes for newspaper and magazine publishers are enabled with SAP solutions such as SAP Customer Relationship Management (SAP CRM) and SAP ERP. To find out how these solutions can improve your business processes, please complete the "Contact SAP" form and request information about customer relationship management or enterprise resource planning.