Now more than ever, newspapers and magazines are under pressure to increase revenues and cut costs. Changing consumer behavior and the rising tide of new media have fragmented traditional markets, making it increasingly difficult to win and retain customers. With pressure on circulation figures and advertising sales, publishers are looking for new and better ways of generating business, while maintaining their existing customer base.

That's where the SAP for Media solution portfolio comes in – with a portfolio of software designed to meet the specific needs of newspaper and magazine publishers. From support for ad and subscription sales to customer relationship management and business intelligence, SAP for Media has the answers to the challenges of today – and tomorrow. Built on 30 years of hands-on experience, SAP for Media helps you to streamline and optimize your business processes in line with industry best practices.

Moreover, SAP for Media leverages the open SAP NetWeaver platform, ensuring seamless integration of SAP and non-SAP systems, plus scalability to match changing needs. With SAP for Media, you gain the integration and automation you need to cut costs and boost revenues.

For more detailed information about the SAP for Media solution portfolio, check out our solution map. The SAP for Media solution map outlines business processes so you can visualize, plan, and implement a coherent, integrated, and comprehensive solution.

Want Proof? Check Our Customer Successes

See why the SAP for Media solution portfolio can help you win and retain customers and generate new business.

• ABP Group (PDF)
• Bennett, Coleman/The Times Group (PDF)
• Cox Newspaper (PDF)
• El Mercurio Newspaper (PDF)
• Hubert Burda Media Log-in required.
• Infoglobo (PDF)
• Manchette Publicité (PDF)
• Morris (PDF)
• News International
• New York Times Log-in required.
• Oklahoman Publishing Log-in required.
• Rheinische Post
• Sanoma Magazines Finland (PDF)
• Sanoma Uitgevers (PDF)
• St. Galler Tagblatt (PDF)
• The Globe and Mail (PDF)
• Vogel Medien (PDF)
• Washington Post

SAP Solutions for Your Business

• "Advertising Sales Using SAP Classified Advertising Management" (PDF)
• "Managing Intellectual Property: A Total Solution" (PDF) Log-in required
• "Maximizing Profitability When Consumers Control Content" (PDF) Log-in required

Partner Announcements

• Grupo Godó
• Siemens (WAZ and Spiegel)
• Siemens (Rheinische Post)

Contact an SAP for Media representative.