SAP for Telecommunications supports key processes that enable you to gain new customers and reduce churn, including:

• Product planning and prioritization – SAP solutions support all activities related to the product innovation life cycle, from analyzing market data and managing new ideas through product definition and data management to the final launch. With SAP for Telecommunications, you can coordinate and synchronize all necessary activities and tasks to speed up the product definition phase.
• Churn management – SAP solutions can help you analyze customer data and behavior to better understand the needs of your customers – before they move to a competitor.
• Marketing and campaign management – With SAP solutions, you can design, execute, coordinate, and monitor all of your marketing initiatives. You can create targeted, personalized campaigns across all communication channels, including direct sales, call centers, mail, e-mail, fax, the Internet, and mobile devices. And, the solutions allow you to monitor enterprisewide campaign profitability at the program, product, customer, and partner levels.

Marketing analytics and product management is enabled with SAP applications such as SAP ERP, SAP Supplier Relationship Management (SAP SRM), and SAP Product Lifecycle Management (SAP PLM). To find out how these applications can help you improve your marketing analytics and product management, please complete the "Contact SAP" form and request information about enterprise resource planning, supplier relationship management, or product life-cycle management.