SAP Customer Relationship Management (SAP CRM) solutions are helping companies around the world anticipate customer needs and build lasting, profitable customer relationships.

For more details about the benefits and capabilities of SAP CRM, check out the following information:

Featured Brochures & White Papers

Overview See how SAP CRM automates customer-centric, end-to-end business processes across and beyond enterprisewide operations for more than 25 industries. Read the full story.		Services for CRM Learn about our portfolio of services that combines skilled consultants, targeted training, and leading tools and methodologies to help you succeed with CRM. Read the full story.

Showing 1-10 of 48 Page: 10 assets per page 20 assets per page 50 assets per page 100 assets per page   1 2 3 4 5  Industry:  All Industries SAP for Automotive SAP for Banking SAP for Consumer Products SAP for High Tech SAP for Insurance SAP for Public Sector SAP for Retail SAP for Telecommunications SAP for Utilities   Asset Type:  All Asset Types Overview Brochures Solution Briefs White Papers Solution in Detail Thought Leadership General Brochures    Title   Asset Type  "SAP Customer Relationship Management" Examine how the SAP CRM application automates customer-centric business processes across and beyond enterprise-wide operations. SAP CRM delivers the breadth and depth of functionality necessary to support the most comprehensive range of end-to-end processes that effectively address the unique business demands of more than 25 industries.       "SAP Customer Relationship Management" (4 MB) Overview Brochures "Marketing: Powering Marketing Success" Discover how the SAP Customer Relationship Management (SAP CRM) application can help marketing organizations make a greater contribution to corporate revenue with fewer marketing resources, acquire and retain more profitable customers, and maximize organizational efficiency for greater marketing success.        "Marketing: Powering Marketing Success" (165 KB) Solution Briefs "Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value" Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyze sales execution throughout the entire sales cycle.       "Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value" (119 KB) Solution Briefs "Service: Maximize Service Profitability" Learn why the quality of your service is the key driver of customer loyalty -- often more important than your products or prices -- and why ensuring that customers receive high-quality service should be a top priority. With the SAP CRM application, you get a complete service solution focused on driving customer loyalty.       "Service: Maximize Service Profitablility" (249 KB) Solution Briefs "Partner Channel Management" Discover how the SAP Customer Relationship Management (SAP CRM) application can help you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers.       "Partner Channel Management"  (4 MB) Solution Briefs "Getting the Most from Your Interaction Center" Learn how to make your interaction center a strategic, delivery channel for maximizing customer loyalty, reducing costs, and driving revenue with the only fully integrated customer relationship management application -- SAP CRM. SAP CRM enables you to respond to inquiries cost effectively and proactively reach out to customers.       "Getting the Most from Your Interaction Center" (202 KB) Solution Briefs "Web Channel Enablement" Consider how to face increased competition, limited markets, and customer demands with a solid e-commerce strategy. Now is the time to increase your sales and reduce your transaction costs with the e-commerce capabilities offered in the SAP Customer Relationship Management (SAP CRM) application.       "Web Channel Enablement"  (1 MB) Solution Briefs "Manage Business Communications for Stronger Marketing, Sales and Service" See how to connect with a whole new strategy for managing inbound and outbound contacts with customers and partners - by bringing together communications technologies and business systems. Find out how to create communication-enabled business processes that enhance marketing, sales, and service.  Log-in required.      "Manage Business Communications for Stronger Marketing, Sales and Service" (141 KB) Solution Briefs "Real-Time Offer Management for Intelligent Interactions" Discover how SAP Real-Time Offer Management software can help you optimize your decision-making processes, such as for cross-sell and up-sell offers, for inbound customer interaction channels. Bring intelligence into every customer interaction and offer, to build profitable customer relationships.  Log-in required.      "Real-Time Offer Management for Intelligent Interactions" (150 KB) Solution Briefs "SAP CRM On-Demand Solution" Explore how SAP Customer Relationship Management on-demand solutions are easy-to-use, Web-based solutions available on a subscription basis. You gain immediate access to tools for improving sales, service, and marketing effectiveness -- with a broader or more strategic approach.        "SAP CRM On-Demand Solution"  (125 KB) Solution Briefs Showing 1-10 of 48 Page: 10 assets per page 20 assets per page 50 assets per page 100 assets per page   1 2 3 4 5