SAP's integrated product development approach represents the core product definition and production ramp up process, where product design and structure get defined, tested and validated. It helps saving time through fewer design cycles, saving component and material cost through an increased sourcing window and leads to better production ramp-up and market launch – resulting in a shorter time to profit.

Automotive

Kongsberg Automotive
Discover how Norway-based Kongsberg Automotive's decision to implement the SAP Product Lifecycle Management application helped the company increase efficiency by more than 30% and cut lead times in half.

Read the story (PDF).

Consumer Products

Arla Foods
Learn how the SAP provided Arla Foods with integrated, end-to-end support. The result: faster time to market, significantly increased new product sales, and a solid foundation for collaboration with external partners.

Read the story (PDF).

High Tech

Philips Lighting Electronics
See how this global leader in the lighting market is using SAP Product Lifecycle Management to maintain one source of information companywide, improve product cycle times and transparency, and better track metrics.

Watch the video.